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Fine Edge Gaming has inked a deal with Swinnt to become the online gaming software provider’s first studio partner in the newly launched SwinttStudios initiative. The new vertical will allow third-party studios to develop market-ready content on launch on the Swintt platform.
Over recent years the industry has transitioned from single-supplier, download-only desktop casino clients to HTML5 instant play browser-based games. With the attendant developments, the supply-side of the equation has changed dramatically. Now operators can select game aggregators who compile entire libraries of game titles giving players in regulated markets unlimited choices in game selection.
Taking the Quickfire model a step further, platform providers such as Microgaming, Yggdrasil, and now Swintt have opened their infrastructure to up and coming and other smaller third-party developers, like Fine Edge. Now, smaller game studios can tap into a larger framework to create market-ready content and do what they do best – create innovative and exciting new content while leaving the mechanical end of nuts and bolts, game logic, and product delivery to a concern like Swintt with the existing critical pathways already established.
Free to Focus on Design Elements
Much like the Master Baker or Chef can only create masterpieces for patrons if their hands and heads aren’t full of details like doing dishes, parking guest cars, or waiting on every table, game studios can focus on engaging themes and design elements to create games that matter to their players.
Swintt’s partnership program was quietly announced to industry insiders earlier this month and will get off the ground right away with Fine Edge Gaming committing to release six slot titles for distribution in the inaugural year.
While the brand is likely to be unknown to players at this point, the Fine Edge Gaming founders and managers have a wealth of experience in the US land-based gaming sector. Lead Founder, Beena Blake, has clocked three and a half decades in the industry working for gambling giants like IGT and Incredible Technologies. The partnership gives her and her team the freedom to jump in and navigate the studio vehicle rather than gather around and recreate the wheel, so they are up and running with winning force straight out of the gate.
Six New Games for 2022
Two titles have already been confirmed – Diego’s Hunt and Stacking Bisons. The team will use the nascent SwinttStudios platform to develop at least four more games in 2022 as well as to take advantage of Swintt’s licensing and existing distribution partnerships so that the games can come to market in record time.
David Mann, Chief Commercial Officer at Swintt, said: “With many independent suppliers requiring the support and know-how of an established industry partner, we’re delighted to be able to unveil our game-changing new partnership program, SwinttStudios.
“Through SwinttStudios, we’ll be able to provide the perfect platform for providers such as Fine Edge Gaming to quickly and efficiently release their product in the markets they need to be seen. With six titles scheduled in 2022, we’re looking forward to working with them on this ambitious new project.”
Beena Blake, the Lead Founder of Fine Edge Gaming, said: “The SwinttStudios project is an incredibly significant innovation in the iGaming industry and we’re honored to be the first software provider to put the new product vertical through its paces.
“By teaming up with Swintt for this exciting new venture, we’ll be able to combine Fine Edge Gaming’s creative concepts and in-depth knowledge of player tastes across North America and beyond with Swintt’s advanced technology and distribution solutions to ensure we deliver a first-class gaming experience to a brand-new audience.”
Source: Swintt unveil game-changing new partnership program, SwinttStudios, Swinnt, March 17, 2022